Triple Glazing Marketing: What Works and What to Avoid

James Dooley: If you are a triple glazing company looking to generate high-quality inbound leads, this video is for you. We’re going to cover the marketing strategies working for the best scaling triple glazing companies, and which ones you should avoid so you don’t burn your marketing budget. I’m joined with Kasra. Kasra, take it away. Kasra Dash: Step number one to grow is your Google Business Profile. If you already have one, reach out to your existing clients and get as many five-star reviews as possible. Google Business Profile is a great way to generate more leads. You should also build citations, publish posts and upload photos. That’s definitely step one for generating more local leads. James Dooley: Step number two, which supports your Google Business Profile, is creating dedicated service pages for each of your services as SEO-optimised pages on your website. This helps your SEO pages rank, and there’s also a higher chance your Google Business Profile will show for those keywords. So you’ll indirectly get more phone calls. Kasra Dash: If you’re looking for more local leads, another option is PPC lead generation — pay-per-click through Google or Bing. You want to target bottom-of-funnel keywords that generate enquiries. The difficult part is making sure you work with a good PPC agency, because of click fraud and the need for a strong negative keyword list. PPC can work well, but in the wrong hands you can waste a lot of money. Still, it’s another way to generate local leads. James Dooley: You’ve also got Meta Ads — Facebook and Instagram. When someone scrolls through their feed, they might see your ad. You can run lead forms, which are easy because users never leave Facebook. The issue is quality, but you can add more questions to improve it. Then there are conversion ads which send people to your website to fill in your contact form. So you’ve got a couple of different options. Kasra Dash: Another way to grow local leads is organic social media — posting regularly on Facebook, Twitter, YouTube, Pinterest and Instagram. Reddit and Quora are big as well if people have questions you can answer. Organic social is another great way to generate local leads. James Dooley: With organic social, it's a volume game. You want to upload consistently, on a daily or weekly schedule. For example, upload five videos a week and stick to it. This is especially important for platforms like YouTube and Twitter. Kasra Dash: What are your thoughts on using AI agents? People are teaming up with consultants to automate scheduling posts using tools like n8n. AI is everywhere now for generating leads. Would you team up with an AI consultant to set that up? James Dooley: You can definitely go down the AI route — using AI agents to crop videos and autopublish to YouTube, Facebook, Twitter and more. But I’d also focus on AI search. People are slowly starting to search using ChatGPT, Gemini, Claude and Grok. If your brand isn’t showing on those engines, you’ll have issues generating leads. So I’d focus on AI search as well. Kasra Dash: If you're looking for more business leads locally, you should team up with tradespeople websites — Checkatrade, Bark, Builder Builder, TrustATrader, Rated People. These platforms can generate more local leads. But you need to track KPIs: cost per lead, cost per acquisition, and return on investment. They can work very well. Check the links in the description where we compare Checkertrade with FatRank, Bark with FatRank, Rated People with FatRank, Builder Builder with FatRank. James Dooley: I’ve mentioned FatRank a few times. Kasra, what are your thoughts on lead generation companies vs. tradespeople companies? Kasra Dash: For lead generation companies, always do your due diligence. If you’re in a specific niche, make sure that company has generated leads in that industry before. Have a strategy call and discuss your budget and ideal lead volume. Make sure your KPIs align. Ask what type of leads they supply — exclusive leads or shared leads. Shared leads are what a lot of platforms offer, like Bark and Checkatrade. When James and I speak to company owners who use those services, their biggest pain point is shared leads — it's a race to the bottom on price. These are the questions you'd ask any lead generation company before partnering. James Dooley: If you’re interested in generating more local leads, head to FatRank.com. We have a commission-based lead generation service. You only pay a finder’s fee on converted jobs. Nothing on a pay-per-lead basis. You only pay once you get paid — when the job is complete and you’ve been paid. That’s when you pay FatRank. Head to FatRank.com to see if you qualify. Kas, what are your thoughts on inbound vs. outbound lead generation? Kasra Dash: I always prefer inbound. The conversion rate of inbound leads turning into paying customers is a lot higher. The last stat I saw was 16.1% conversion for inbound, compared to 1.4% for outbound. James Dooley: That’s crazy — 10 to 12 times more conversion. Kasra Dash: Exactly. Outbound requires volume — cold calling, cold email, LinkedIn outreach. You also need more staff. People think outbound is free, but sending emails and hiring a sales team still costs money. So yes, inbound is much better than outbound. But what about real-time leads? People ask if real-time leads are important — where the enquiry comes through instantly. James Dooley: It’s very important. The last stat we saw internally was that real-time leads convert 63% higher. We found responding in under one minute made a huge difference. We used to think five minutes was good. But under one minute — calling or emailing back immediately — increased conversions massively. Kasra Dash: I’m not saying every company must respond in under a minute. But when partnering, we look at whether companies can handle leads quickly. Some business owners go on holiday for five days with no one to take leads, and we’re still providing them. These nuances matter when partnering. The best advice for scaling and getting consistent high-quality leads is to fill out the form at FatRank. The team will tell you if you’re the right fit or not.