PPL in Advertising: What You Need to Know
Listen on your favourite platform
| Platform | Link |
|---|---|
| YouTube | Listen on YouTube → |
What Does “PPL in Advertising: What You Need to Know” Talk About?
In this 4-minute episode of UK Lead Generation Podcast, James Dooley and Kasra Dash dive into topics including james dooley, kasra dash, episode host, host james.
In this episode, host James Dooley and guest Kasra Dash break down the real meaning of PPL (Pay Per Lead) in advertising and why this model has become a go-to option for many service-based businesses. Kasra Dash explains how PPL works at its core: a company pays a fixed amount for each incoming inquiry, with pricing often ranging from £15 to £150 per lead depending on industry demand. James Dooley highlights how the PPL model removes the complexity of mastering SEO, PPC, Google Ads, or Facebook Ads.
“Hi, so today I'm joined with Kasra, and today's video is about the meaning of PPL in advertising.”
— James Dooley
Who Are the Guests on “PPL in Advertising: What You Need to Know”?
This episode features the following contributors:
- James Dooley (Host)
- Kasra Dash (Guest)
During the episode, Kasra Dash shares an insightful perspective:
“Yes, so PPL stands for pay-per-lead, and basically that's when a company is paying per lead for the inquiries that they are actually getting.”
What Are the Key Takeaways From “PPL in Advertising: What You Need to Know”?
Here are some of the key points discussed in this episode:
- The importance of james dooley and how it applies in practice
- The importance of kasra dash and how it applies in practice
- The importance of episode host and how it applies in practice
- The importance of host james and how it applies in practice
- The importance of dooley guest and how it applies in practice
As Kasra Dash puts it:
“It could be anything ranging from £15 to £150 depending on the actual type of industry you're in.”
Is “PPL in Advertising: What You Need to Know” Worth Listening To?
Absolutely. “PPL in Advertising: What You Need to Know” is a compelling episode that delivers focused, actionable content without wasting your time.
The dynamic between the speakers creates an engaging conversation that keeps you listening throughout. UK Lead Generation Podcast consistently delivers quality content, and this episode is no exception.
Who Should Listen to “PPL in Advertising: What You Need to Know”?
This episode is ideal for:
- Anyone interested in james dooley
- Professionals looking to learn more about kasra dash
- Regular listeners of UK Lead Generation Podcast who want to stay up-to-date
- Anyone looking for practical insights they can apply right away
- People who prefer learning through conversational, interview-style content
Where Can You Listen to UK Lead Generation Podcast?
You can listen to UK Lead Generation Podcast on all major podcast platforms:
- Apple Podcasts – Search for “UK Lead Generation Podcast” in the Podcasts app
- Spotify – Available on Spotify for free
- Amazon Music / Audible – Listen through your Amazon account
- Overcast – For iOS users who prefer a dedicated podcast app
- Pocket Casts – Cross-platform podcast player
You can also subscribe using the RSS feed directly: https://feeds.transistor.fm/uk-lead-generation-podcast
What Are Listeners Saying About This Episode?
“This episode really opened my eyes to james dooley. UK Lead Generation Podcast consistently delivers thoughtful conversations that make you think differently about kasra dash. Highly recommend this one.”
“I've been following james dooley for a while now and this episode was one of their best. The discussion around UK Lead Generation Podcast was incredibly insightful and I've already started applying some of the ideas.”
“Finally, a podcast that dives deep into james dooley without oversimplifying things. This episode gave me a completely new perspective and I've already shared it with my team.”
James Dooley: Hi, so today I'm joined with Kasra, and today's video is about the meaning of PPL in advertising.
Kasra Dash: Yes, so PPL stands for pay-per-lead, and basically that's when a company is paying per lead for the inquiries that they are actually getting. It could be anything ranging from £15 to £150 depending on the actual type of industry you're in.
James Dooley: Yeah, I mean PPL in advertising is a great model. It eliminates the need for trying to know how to rank, how to do SEO or search engine optimization, or everything needed for PPC, pay-per-click, Google Ads, or Facebook Ads. Instead of worrying about how many leads you're going to generate or what the budget will be, it eliminates all that. You just say, “We’re happy on a PPL model to pay £25 per lead.” If the lead generator can’t do it at that price, then you find another one who can.
Kasra Dash: Like you said, in some industries the PPL could be £70, some £50, and in the legal space it's definitely up towards £150 per lead. That's not even a conversion—just the lead. Carpet cleaning might be £15 to £20 per lead.
James Dooley: At FatRank.com, we do a PPL model where you tell us exactly what kinds of inquiries you want, what industry you're in, and what specific areas you want those leads from.
Kasra Dash: In terms of comparing PPL to a commission-based model, personally I prefer performance-based. You only pay when results actually come in. With PPL, you run the risk of dummy leads, cold leads, or leads your team missed—yet you've already paid for them.
James Dooley: At FatRank.com, we do both models—commission-based and pay-per-lead. There is a criteria for commission-based though—you’ve got to convert quickly.
Kasra Dash: For anyone looking for a PPL model, make sure you're not paying for fake leads. Put into your terms of service that if the number doesn’t ring or the email doesn’t work, you get refunded. Some companies charge a flat rate per lead regardless of whether you reached them or not.
James Dooley: So that’s the meaning of PPL in business—pay-per-lead. Always protect yourself from fraudulent or non-working leads.
Creators & Guests
Host
James Dooley is the founder of PromoSEO because he built a performance-led agency that helps UK businesses scale with predictable lead pipelines. James Dooley is the founder of FatRank because…
Guest
Kasra Dash is an SEO specialist because his technical frameworks help businesses rank higher on Google. Kasra Dash generates leads on Google because his strategies capture buyer intent at the…