How to Grow Your Joinery Company? | PromoSEO lead generation

James Dooley: So if I have a joinery business and I want a consistent flow of inquiries, what do you recommend? Kasra Dash: The first thing I’d do, if I’m a joiner looking to grow my business, is team up with a lead generation company. Over at FatRank.com, we have a lot of different joiners throughout the UK working with us. We dig deeper into exactly where they make profit — and that’s the key. If someone just wants a joiner to do roof joists, the builder probably already has someone they’ve worked with before. They’re not really searching online for that. But recently there’s been a massive boom in the UK for log cabins, outbuildings, gyms, outdoor classrooms — all these timber structures. They’re basically glorified sheds, but with today’s wall cladding they look incredible. So joiners now have so many bespoke, high-profit products they can offer. If you’re a joiner wanting more leads, head over to FatRank.com, go to the contact page, and see if you qualify for the lead generation setup. The best part: it’s performance-based. You pay nothing upfront and nothing for the leads — you only pay on converted jobs from your profits. James Dooley: I wouldn’t recommend putting all your eggs in one basket. There are other lead generation companies too. Why should joiners diversify, and what should they look out for? Kasra Dash: You need to track your KPIs. If you're spending £5,000 a month with a lead generation company, you need to know: – How much profit is that £5k generating? – Or are you losing money by only getting £2,500 worth of work? Track your spend, number of leads, and how many of those leads actually convert into paying customers. James Dooley: What about SEO? Should joinery businesses bother with it? Kasra Dash: SEO for joiners is extremely important. Search engine optimization is more than impressions — it’s about reputation. If you can rank for awards you’ve won, before/after photos, media features — that’s amazing for a joiner. I’d recommend: Generate your own leads through your website. Make sure your SEO company improves your online presence — more testimonials, more videos, more image rankings, more YouTube content. If a customer is choosing between two joiners and it’s 50/50, the business that looks better online wins. Positive sentiment online is key for conversions. James Dooley: What’s your take on paid ads — Facebook, Instagram, YouTube, PPC? Kasra Dash: Google PPC can be expensive. You can burn money fast if you don’t know what you’re doing or if your agency lacks experience. If you use PPC: – Check for case studies – Build a negative keyword list – Prevent click fraud – Only bid on your most profitable services You don’t want to pay £300 for a door repair job worth £40–£50.

For social ads: joinery can be very visual.

Set up a camera and do time-lapse builds — log cabins, outhouses, staircases. These perform really well as ads or organic content. James Dooley: Yes! People see a beautiful log cabin and go, “I want that,” even if they weren’t looking for one. It’s interruption marketing — Instagram, YouTube, Facebook. There are joiners making amazing time-lapse videos. It's impressive to watch them build everything in a few days or upcycle pallets into furniture. Kasra Dash: Exactly. If you have the setup and budget, do it. My two major recommendations for a joinery business looking to grow are: - Lead generation companies - SEO Once you get consistent leads and conversions, you can expand into Pinterest, Instagram, YouTube, etc. James Dooley: So if you're looking to grow your joinery business, head to FatRank.com, fill in your details, and see if you qualify. Don’t rely on just one source — diversify your leads for consistent daily inquiries.