How to grow an excavation business? | PromoSEO lead generation

James Dooley: So I’ve just bought an excavator and I need a consistent flow of enquiries to grow my business. What do you recommend? Kasra Dash: If you're an excavation company looking to grow, there are many types of excavators, diggers, dumpers and groundwork services. I’d want to know exactly which type of work makes you the most profit. Once you know that, a fractional CMO or someone to support your marketing can explore different avenues—traditional marketing like billboards, TV, radio or magazines, PPC to appear at the top of Google, and SEO to rank your site higher. I'm a huge fan of SEO for many reasons, which I’ll explain. Then there’s social media, posting consistently, running ads on Facebook, Instagram, YouTube and also lead generation. James Dooley: At FatRank.com, we generate excavation leads, groundwork leads, landscaping leads, digger and dumper leads, man-with-a-van style leads, excavator operator leads, removal jobs, skip hire and more. All of this falls under excavation and groundwork industries. We guarantee a return on investment because you only pay for converted jobs. SEO and PPC can be handled for you while keeping the cost-per-converted-job model. The only caveat is not putting 100% of your eggs in FatRank’s basket—lead generation should be one method, not your entire strategy. What are your thoughts on other platforms like Checkatrade, BuildAlder or Yellow Pages advertising? Kasra Dash: The issue with those platforms is the reselling of leads. One excavation company might buy a lead for a set cost or credits, but that same lead gets sold to three or four other companies. It’s not exclusive. This drives down price because the cheapest company wins. The second issue is buying leads you can’t contact, so money is wasted. PPC has similar challenges—you need someone in the ad account full time adding negative keywords, monitoring click fraud and filtering window shoppers who click multiple ads without committing. I’d avoid relying heavily on PPC and focus on SEO. Ranking organically is safer long-term. There are cowboy SEO agencies, but if you need a trusted one, contact us. We can recommend reputable agencies based on your services and location. If you're doing SEO yourself, list all services you provide—excavation, groundwork, drainage, grab hire, civil engineering. Create optimised content for each service. Many businesses don’t create dedicated service pages, and Google won’t rank you for services you don’t clearly present. Another strong strategy is Facebook retargeting. If 100 people visit your site, not all will convert. Retargeting brings them back through Facebook and Instagram ads. You can set up a pixel so that anyone visiting your site but not enquiring sees ads for the next seven or thirty days. Retargeting with job videos, testimonials and case studies builds trust, encouraging them to return and enquire. If you’re an excavation or groundwork company wanting to grow, don’t obsess solely over ROI from SEO. SEO helps with brand building and trust. When you buy leads from a lead generation company, strong branding increases your conversion rate. Five-star reviews, videos, images of your work all reinforce credibility. SEO is essential because it improves rankings and makes your business more valuable. If you ever want to sell your excavation company, generating your own leads boosts your valuation multiple. This is why you should run SEO alongside buying leads—from PPC, lead-gen companies or FatRank. Buying leads gives you enquiries now; SEO is the long-term play for consistent, self-generated leads. That’s the holy grail of owning an excavation company. If you want help growing your excavation business, check the link below or visit FatRank.com.