How to grow a videography business? | PromoSEO lead generation

Kasra Dash:

So I am joined with James. The question today is: If I have a videography business and I want to grow it and get a consistent flow of inquiries, how would you do it? What would you recommend?

James Dooley: First and foremost, if I'm looking to grow a videography business—specifically video—the main two platforms I’d start with and upload to regularly are Vimeo and YouTube. I’d want to make sure I’m ranking all videos I produce on YouTube. I’d also want to make sure that at the end of any videos I create, there's a tag like: “Video created by PromoPixar” or “Video created by James D. Videos.” That way, anyone who watches the video and likes the quality can easily find you and potentially inquire. That’s one way I’d get the name out there for a videographer company. Let me throw it back to you. There are two main ways of growing a business: SEO (organic rankings in Google) PPC (pay-per-click) For videography, do you think both could work? Or do you think SEO might be better than PPC? Kasra Dash: First of all, you’d want to niche down. By niching down, I mean: – Are you an expert in Reels? – Are you an expert in talking-head videos like this? – Are you an expert in wedding videos? I’d pick one industry. Let’s say it’s weddings. Then I’d match my marketing approach to that niche. If I wanted to go down the SEO route, I’d do it—but personally, from experience, I would avoid PPC. It can get very expensive, especially if you don’t know what you’re doing. If you're not consistently inside the PPC account checking the numbers, it can get really expensive quickly. So I’d focus more on SEO—not only on Google, but also: – SEO for TikTok – SEO for YouTube – SEO for Vimeo – SEO for any platform built for video On YouTube itself, you’ve got Shorts and long-form content. I’d try to display videos on as many platforms as possible. James Dooley: Holistically, you’d want to be seen everywhere. One of the biggest downsides to PPC—though the upside is you can get leads the same day—is click fraud. You can end up paying for: – competitors clicking your ads – people checking your prices – job seekers searching “videographer jobs” – irrelevant traffic if you don’t have a strong negative keyword list If you don’t know what you’re doing, and you don’t hire a qualified PPC expert, I wouldn’t recommend it. With SEO, I completely agree with you—niching down is key. What type of videographer are you? If you’re a time-lapse videographer, you should look like a time-lapse expert. If you have the best drones in the world, you shouldn’t market yourself as a time-lapse company—you should be ranking for aerial videography or drone video services. This is where companies like FatRank come in. As a lead generation specialist, they offer a no-win, no-fee model where you only pay for converted jobs. But they’re very strict. If someone comes to us and says, “I’m a video company and I want to grow,” but they can’t tell me what they specialize in, we won’t work with them. If you say, “We have the best drones; we specialize in aerial videography,” then I know you understand your niche and I can trust you to convert those types of leads. So head over to FatRank.com, fill out the form, and see if you qualify for the “pay only on converted jobs” lead generation program. But—don’t put all your eggs in one basket. Like Kasra said, take a holistic approach and try to generate leads from as many places as possible. There are other lead-generation companies for video, but be careful: Most are not exclusive, you pay per lead that may not convert, and your competitors may get the same leads. Kasra Dash: What are your thoughts on social media? James Dooley: Do you mean paid ads, or organic? Because you’ve got Facebook Ads, but you’ve also got organic social media. With organic, like Kasra said—TikTok, Facebook, YouTube—try to be seen everywhere. Videography is a visual product, so if you do social media videos or corporate videos, you can use your past videos as case studies. With Facebook ads, the same issue applies—it can get expensive if you don’t know what you’re doing. But one thing I ALWAYS recommend for any SEO or marketing strategy is: Retargeting Ads If someone visits your site but doesn’t convert, they should see an ad on Facebook or Instagram next time they log in. You stay top of mind. Pinterest is also good. People think it's just for images, but you can pin videos, and it can drive serious traffic. Kasra Dash: There’s also traditional marketing—leaflets, magazines, billboards, TV ads, radio ads. They’re real strategies, but the problem is you can’t track the KPIs properly. I’d prefer the online equivalent of billboards: – Facebook ads – Instagram ads – YouTube ads – Twitter ads – LinkedIn ads YouTube ads especially could be massive for videographers. If you're an aerial videographer who films warehouses or machinery, you could target manufacturing companies on LinkedIn and reach managing directors directly with your portfolio. James Dooley: The biggest thing is figuring out where your ideal customer hangs out. If you do corporate videos, networking events could work. If you do wedding videography, networking events are a waste of time. Figure out where your customers look for your service: – Google – Facebook – TikTok – LinkedIn – Pinterest And double down there.

Another big one: referral partners

Who else could pass work to you? Two examples: 1. Photographers If someone wants a photographer, many times they also need a videographer. Network with photographers so they can refer you. 2. Web design agencies Clients investing in a new website often want a promotional video too—team video, aerial video of the office, etc. At networking events, make friends with photographers and web design agencies. Those will be your power partners. James Dooley: I think that wraps it up for how to grow a videography company. Leave a comment below and let me know if you’re a videographer and what strategies you’ve tried. There’s also a link to FatRank in the description—head over, fill out the form, and see if you qualify.