How to grow a manufacturing business? | PromoSEO lead generation

James Dooley: So James, if I want to grow my manufacturing business, what do you recommend? To grow a manufacturing business, I’d look at several different types of marketing. The number one thing I’d look at is visiting fatrank.com. FatRank works with quite a lot of different manufacturing companies throughout the UK. If you apply through the contact page and give all the information about what you’re looking for leads on, they have a no-risk supply of enquiries. You only pay on converted jobs. You don’t pay on the enquiries, SEO or PPC. It’s literally only on converted jobs. Second would be SEO — search engine optimisation — to your own website. Kasra Dash: Can you expand a bit on why SEO would be good for a manufacturing business to grow? James Dooley: If somebody is searching for a specific type of manufacturing, let’s say manufacturing gym equipment, people will search that on Google. If you’re not ranking in the top three positions, you’re not going to earn any money from your own website. You should build your rankings, work on personal branding, case studies, loads of reviews and ideally video reviews. All of that helps. One thing that could also work in manufacturing — which we’ve said wouldn’t work in many other industries — is traditional advertising. Billboards, TV ads, radio ads, magazines, and especially getting your information in front of architects so they can specify your products. James Dooley: When you look at any form of marketing, you need to sit down and work out where you make the most profit. If you’re a playground equipment manufacturer, the main terms might be playground equipment suppliers or manufacturers. But you should dig further. For example, if you make trim trails, then terms like trim trail manufacturers might be more profitable. Once you know the profitable product, you can also look at PPC. Kasra Dash: Have you ever thought about doing pay-per-click ads? James Dooley: My issue is that I’ve spent a lot on PPC. It gets expensive and it’s pay-to-win. As soon as you stop spending, that’s almost it. You need to continuously spend. With FatRank, it’s more trusted. With PPC, sometimes you get window shoppers who enquire with multiple companies and never go ahead. You might spend £400 or £500 on one click and get nothing back. But PPC can work. James Dooley: If you’re a manufacturing company and looking to grow, PPC is risky. SEO is also risky in the sense that you won’t get quick ROI. It’s great for branding and reputation. But FatRank’s model is risk-free because you only pay on converted jobs. Another way to grow is social media. Get pictures of your warehouse, manufacturing process, videos of equipment being made. Post on YouTube, TikTok, LinkedIn, Twitter, Facebook, Instagram. I love companies being omnipresent. Even if FatRank is the best method, don’t put all your eggs in one basket. Generate leads through SEO, PPC (if it works), traditional marketing and consistent social content. If you have great videos and a profitable product, you can even run social ads. James Dooley:

One thing to consider for manufacturing companies: a close friend has his clothing brand manufactured in China. When vetting factories, he checks their social media to see what equipment they use and the environment they work in. He can see what machinery they use and the quality — saving him a trip. Video content can build trust. It might not get millions of views, but if a customer compares quotes and sees you have a clean factory and top-end machinery, that can win you the job. Machinery quality is important to build trust in your products.

James Dooley: So if you’re a manufacturing company looking to grow, step one is enquiring with fatrank.com — fill out the details about the type of leads you want. Second is SEO: build brand reputation, ensure your brand name has positive reviews, testimonials, case studies and videos. That way, the leads generated convert into real orders. Kasra Dash: Anything else to add? James Dooley: Everything we spoke about, including FatRank, will be linked in the description. Make sure to head over and fill out the form.