How to grow a heat pump business? | PromoSEO lead generation

James Dooley: So if I have a heat pump installation business and I want to grow my business and get a consistent flow of enquiries, what do you recommend? Kasra Dash: With the heat pumps market, it’s massively growing and trending. You’ve got different types like air source heat pumps and ground source heat pumps, and I’m sure there are many others. At FatRank we generate a lot of enquiries, so if anyone is looking for a lead generation company for heat pumps, head over to FatRank.com, fill in the details on the contact page and see whether you qualify for a consistent flow of enquiries. You only pay on converted jobs, so there's no cost for leads, SEO or PPC. That’s step number one for any heat pump business owner because it’s zero risk. James Dooley: But I wouldn’t throw all your eggs into the FatRank basket, expecting us to deliver 20 leads a day. The volume might not be there, so diversify with one or two other companies like Bark, Checkatrade, Build a Builder or Yellow Pages advertising. Just be savvy and make sure you’re getting a return on investment. Don’t buy leads that are being resold to six companies and not converting. FatRank.com offers exclusive, real-time leads, but diversify as you grow. The next major play for growing a heat pump business is SEO. Can you explain to heat pump business owners why SEO provides long-term benefits, not just quicker returns, and how it increases the business multiplier if they ever look to sell? Kasra Dash: When you’re not relying only on a lead generation company and you generate your own enquiries through your website or Google Business Profile, the multiplier of your business goes up. If you ever look to sell—say in five or six years—SEO becomes one of the best growth strategies. A buyer looks at asset value, staff, vans, tools, computers and offices, but also the website. If your website doesn’t generate leads, it has little value. But if it produces 30 or 40 enquiries a month, that becomes an actual asset. The investor can see you're not relying solely on FatRank, Bark, Checkatrade or anywhere else. With some lead gen companies, they can switch you off overnight, cutting off enquiries instantly. James Dooley: Exactly. Even FatRank could switch you off if you weren’t converting leads or providing good service. That’s why diversification matters—get leads from different places. The two major plays for growing a heat pump business are partnering with several lead generation companies and focusing on SEO. A couple of things I wouldn’t spend much on are traditional marketing like billboards, TV, radio or magazines. That’s outdated now. Social media ads offer far better filtering. If I were to add two more major plays, they would be PPC and social media ads. Heat pumps also have tax relief incentives within the renewable energy and decarbonisation sector. If you can write SEO-driven blog posts that rank on Google and then share them on social media or run ads to them, that helps too. You could even create a video explaining how to claim tax relief or government contributions. What are your thoughts on PPC? Kasra Dash: For SEO, I would list as many services as possible: ground source heat pumps, air source heat pumps, commercial heat pumps, swimming pool heat pumps, heat pumps for new builds and so on. On the blog section, I’d cover tax reliefs and government grants. You want to be the first to write about them because service keywords might take twelve months to rank, but blogs can rank quickly if you’re early. Then I’d push these on social media, running Facebook traffic to educate people—‘Did you know you can get 60% off or £5K or £10K toward an air source heat pump?’—and funnel these readers into your contact form. James Dooley: For any heat pump business—ground source, air source or otherwise—we hope you found these growth tips useful. Make sure you diversify, invest in SEO and lead generation, and publish tax incentive articles to share on social media. Head to FatRank.com, fill in the form and see whether you qualify for a consistent flow of heat pump enquiries.