How to grow a chiropractic business? | PromoSEO lead generation

James Dooley: So if I have a chiropractor business and I want to get a consistent flow of inquiries and new patients for my practice, what would you recommend to grow a business like that?

Kasra Dash: From a chiropractor’s point of view, I’d start with local SEO. The first thing is making sure you have a Google Business Profile set up for your clinic location. Then make sure every happy patient is encouraged to leave you a Google review. When people search for “chiropractor in London,” “chiropractor in Manchester,” or wherever you're based, the Google Map Pack shows up — and the clinics with the most five-star reviews tend to rank first. So locally, get as many reviews as possible and optimize that profile. The second thing is teaming up with a lead generation company. Over at FatRank.com, they supply a lot of chiropractor leads. You must qualify, and you must have someone ready to respond very quickly. In this industry, many leads fill out multiple forms, and the first person who responds usually gets the job. Ideally, you want response KPIs under a minute, or at least under five. A receptionist, office manager, admin, or virtual assistant can handle that. There are many lead gen companies out there. Don’t put all your eggs in one basket, but definitely check if you qualify at FatRank.com.

James Dooley: What are your thoughts on PPC for chiropractors? From my experience, it’s really expensive if you don’t know what you're doing.

Kasra Dash: Exactly. PPC can be very costly, and I wouldn’t recommend it unless you’re working with a strong PPC agency. If you want to explore that route, we can recommend agencies based on your location and services. But overall, I’d say PPC won’t give you the best ROI. Local SEO is a much safer and more profitable route. Google Business Profile and the ranking-and-rent model through FatRank will help more. Another thing I recommend is Facebook retargeting ads. Not every website visitor becomes a patient. If you get 100 visitors and only 30 convert, you need to get in front of the remaining 70 again. Facebook retargeting is perfect for that. When they open Facebook or Instagram, your ad shows up — which brings them back. YouTube is another great channel. Chiropractor YouTube Shorts and cracking videos get millions of views. Not every viewer becomes a patient, but if you hit 100,000 views, you’ll definitely get clients. People don’t always search directly for chiropractors. Sometimes they’re browsing YouTube or Facebook, see a video about lower back pain, posture issues, or nerve pain, and think “That’s me.” Then you present an offer — like a 50% discount for the first session — and they book. This is disruptive marketing. You're showing content to people who didn’t actively search, but who clearly have the symptoms.

James Dooley: What do you think about traditional marketing — TV ads, radio ads, billboards?

Kasra Dash: They might work, but you can’t track them accurately. You don’t know how many people saw a billboard or TV ad. With digital marketing — Facebook, YouTube, Twitter — you can track ROI down to the click. Another growth method is networking. Not necessarily to find direct clients, but to collaborate with osteopaths and physios. They can't treat everything — some cases need a chiropractor, and they can refer patients to you. Even networking with chiropractors in other regions can build referral partnerships. But the two biggest growth levers are:

Teaming up with a high-quality lead generation company like FatRank.com (and maybe one or two others). Being omnipresent on social media with strong videos, case studies, and testimonials.

Kasra Dash: When you're everywhere online, you will definitely grow your chiropractor business.