GoHighLevel (GHL) Review | The Best CRM for Lead Generation Agencies

James Dooley: Today I’m joined with Kazra Dash and today’s topic is a GoHighLevel review. We’re going to talk about why we genuinely believe that GoHighLevel is the best CRM software available. For me, it’s critical that clients who are receiving high quality leads are converting them properly. Speed to lead matters. Nurturing matters. Maximising conversion rates matters. A lot of my lead generation runs on a no win no fee and commission model, so if clients do not convert, we do not get paid. Kazra, first and foremost, why do you believe GoHighLevel is the best CRM software out there?

Kazra Dash: The first thing that comes to mind is price. As a small to medium sized business, you do not want to be spending two or three thousand per month across multiple systems. When you try to go cheap, you often end up spending more because you stack different tools. You might use ActiveCampaign for emails, another system for WhatsApp, another for page builders, another for SMS and another for review management. With GoHighLevel, everything is under one roof. Email, SMS, WhatsApp, website builder, funnels, AI agents, review software and more. If you were to buy those individually, the costs stack quickly.

James Dooley: For me, I probably only use around twenty percent of what it can do. Every week they seem to release new features and improvements. The biggest win was consolidating multiple systems. Clients were using Unbounce for landing pages, separate systems for PPC funnels, different email providers, different SMS tools and then a CRM on top. The page builder inside GoHighLevel is simple and effective. The multi step forms are excellent. Instead of overwhelming someone with twenty fields, you break it into steps, which improves completion rates. Then everything flows into one CRM. WhatsApp, SMS, email, pipelines, automation. It makes tracking end to end so much easier.

Kazra Dash: When you log in, you see your dashboard. All conversations are centralised. If you message someone on WhatsApp, it shows there. If they contact you via Facebook, Instagram or email, it all appears in one place. Every enquiry becomes a contact automatically.

The AI agents are powerful. You can create voice agents. For example, if you run a restaurant, you can train the AI with opening hours, table numbers and booking rules. It handles bookings or collects information. You can also use it as an out of hours data collector. If your office closes at 5pm, the AI can collect name, email and phone number until the team returns.

James Dooley: We tested that heavily. In the finance sector, we previously used overseas overflow call centres. When we switched to the GoHighLevel AI voice agent, costs dropped significantly and conversions improved. We trained it for simple fact finding. Name, email and phone number. On Monday morning, staff returned to qualified enquiries instead of missed calls. It transformed how we handled out of hours leads.

Kazra Dash: There is also conversation AI. It scans your website, understands your services and responds naturally. It collects key information without sounding robotic. It feels conversational.

You also get a knowledge base, social media planner, email campaigns, countdown timers for limited offers and powerful automation workflows. The automation builder is one of the strongest features. When someone submits a form, you can trigger emails, SMS, tagging, task creation and follow ups automatically. You can build full websites and funnels. For non designers, it is easy to create professional looking pages quickly. Multi step forms allow you to qualify leads. For example, I ask when someone wants to start. If they choose immediately, that indicates intent. Then I collect their details. It filters out low intent enquiries. There is also membership functionality, review management to request Google reviews and integrations with tools like Make and other automation platforms.

James Dooley: I want to share a success story. I invested in a sports betting brand. We wanted omni channel marketing. Email, Twitter, Telegram, YouTube, WhatsApp and SMS. Using GoHighLevel, we tagged users based on preferences. Some preferred video. Some preferred written tips. Some hated email but responded to WhatsApp. We tailored communication by tag. That flexibility helped scale massively.

Bringing everything into one GDPR compliant system simplified compliance as well. Since moving to GoHighLevel, we have not looked back. I am a brand ambassador for GoHighLevel. I could push an affiliate link, but that is not the point of this review. I genuinely believe it is the best CRM software available. If you want to know exactly how we use it, reach out at jamesdooley.com and I can share our SOPs and workflows. You can use an affiliate link or sign up directly. Test it for yourself and see the value.