Brick and Stone Cleaning Lead Generation Strategies That Work

Kasra Dash: If you are a brick and stone cleaning company and you want a consistent flow of enquiries for your business, this video is for you. James and I have worked with many brick and stone cleaning companies across the UK, and we know exactly what works from a marketing perspective—and what doesn’t. In this video, we’re breaking down every marketing strategy, which ones to avoid, and which ones to double down on. So, James, take it away. James Dooley: Step one for growth is your Google Business Profile. If you already have one, reach out to your existing clients and get as many five-star reviews as you can. It’s a great way to generate more leads. Upload photos, build citations, and publish posts. That’s definitely the first step I’d focus on for local lead generation. Kasra Dash: Step two is to bolster your Google Business Profile by creating dedicated service pages for each of your services—SEO-optimised pages on your website. This helps each page rank, and it also increases the chances of your Google Business Profile showing up for those keywords. You’ll indirectly get more phone calls as well. James Dooley: If you want more local leads, you could also run PPC lead generation. That’s pay-per-click through Google or Bing, targeting bottom-of-funnel keywords. The challenge is choosing a good PPC agency because there’s click fraud and you need a strong negative keyword list. PPC works, but in the wrong hands you can waste a lot of money. Still, it’s another way to generate local leads. Kasra Dash: Then you’ve got Meta ads—Facebook and Instagram. When someone is scrolling, they might see your ad. You can use lead forms directly on Facebook, which don’t send users to your website, but lead quality might be lower unless you add more qualifying questions. You can also run conversion ads that send users to your website to fill in a form. So there are a few options there. James Dooley:

Another way to grow is organic social media: posting regularly on Facebook, Twitter, YouTube, Pinterest, Instagram, Reddit, and Quora. If people ask questions, and you answer them, you can generate local leads that way.

Kasra Dash: Organic social is a volume game. You need to upload consistently—daily or weekly. For example, five videos per week. Platforms like YouTube and Twitter reward consistency. James Dooley: What about using AI agents? Could businesses team up with someone who knows how to automate and schedule posts using tools like NATN? What’s your view on using artificial intelligence for lead generation? Kasra Dash: You can definitely set up AI agents to crop videos and autopublish to multiple platforms. But I’d also focus on AI search. More people are searching through ChatGPT, Gemini, Claude, and Groq. If your brand doesn’t appear in those engines, you’ll struggle to generate leads from those searches. It’s something companies need to prioritise. James Dooley: If you want more local business leads, you should also consider tradespeople websites. Platforms like Checkatrade, Bark, Builder Builder, TrustATrader, and Rated People can generate local leads. Track KPIs to measure cost per lead, cost per acquisition, and ROI. These platforms can work well. Check the links in the description—we compare many of these sites with FatRank. Kasra Dash: With lead generation companies, you should do your due diligence. Make sure the company has generated leads in your industry before. Have a strategy call with them to discuss your budget and how many leads you want. Make sure you understand what kind of leads they offer—exclusive or shared. Shared leads can become a race to the bottom on price. These are the things to ask before partnering with any lead generation company. James Dooley: If you want more local leads, head over to FatRank.com. We offer a commission-based lead generation service, meaning you only pay a finder’s fee on converted jobs. You pay nothing upfront and nothing per lead—only when you get paid for a completed job. Visit FatRank.com to see if you qualify. What’s your view on inbound lead generation versus outbound lead generation? Kasra Dash: I always prefer inbound. The conversion rate of leads turning into paying customers is much higher. The last stat I saw was around 16.1% for inbound versus 1.4% for outbound. James Dooley: That’s around a 12x difference. Outbound—cold calling, cold email, LinkedIn outreach—needs a lot of volume and often more staff. People think outbound is free, but it still costs money through software, sending emails, and paying sales teams. I completely agree that inbound is better. What about real-time leads? Are they important—where the enquiry comes through to you immediately? Kasra Dash: Yes, very important. Real-time leads convert around 63% higher. We found that responding within under a minute dramatically increased conversions. We used to think five minutes was fast, but under a minute performed significantly better. It could be a call or even an email thanking them for the enquiry and asking for more information. James Dooley: Not every company needs to respond within a minute, but we do see a lot of businesses fall short. Some owners go on holiday for five days with no one answering leads. These are things we look at when partnering with businesses. But for anyone wanting consistent, high-quality leads, just fill out the form on FatRank. The team will tell you whether you’re the right fit.